Reebok Logo
The Reebok logo pairs heritage red (#CE0E2D) with black (#000000) and a lowercase wordmark based on the Motter Tektura typeface. The brand, named after the grey rhebok antelope, swapped its Union Jack imagery for the Vector mark in 1986 and returned to that identity in 2019. For official imagery and usage terms, see Reebok's newsroom at news.reebok.com.
Reebok Logo Colours
HEX, RGB and CMYK values for the Reebok brand palette.
Reebok Logo Font
The Reebok wordmark is based on Custom lowercase wordmark based on the Motter Tektura typeface. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Reebok Logo History & Meaning
Reebok was founded in 1958 in Bolton, England, by Joe and Jeff Foster, grandsons of the founder of running-shoe maker J.W. Foster and Sons; they named it after the grey rhebok, a fast African antelope they found in a dictionary. The wordmark drew on Motter Tektura, a 1975 typeface by Austrian designer Othmar Motter, which gave the brand its angular, slightly futuristic lettering. In 1986 the company replaced its Union Jack imagery with the Vector mark, an abstract symbol meant to suggest speed and forward motion. After a short-lived Delta logo, Reebok returned in 2019 to a refreshed version of its classic Vector identity paired with a clean lowercase wordmark.
Reebok logo: official usage guidelines
Reebok doesn't offer a free public logo download. Here's the official word on how the Reebok logo may be used — straight from Reebok.
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Reebok Logo FAQ
What font is used in the Reebok logo?
The Reebok wordmark is a custom lettering design based on Motter Tektura, an angular typeface drawn by Austrian designer Othmar Motter in 1975. The current 2019 wordmark keeps that heritage feel in a simplified lowercase form.
What are the Reebok logo colors?
Reebok's heritage Vector mark is most associated with red (#CE0E2D), while the modern 2019 wordmark is typically set in black (#000000). The brand often uses red and black together across packaging and signage.
Who designed the Reebok logo and where does the name come from?
The brand was built by Joe and Jeff Foster, who named it after the grey rhebok, an African antelope, to signal speed and grace. The 1986 Vector mark was developed in-house to give the company a sharper, motion-focused identity.
What does the Reebok Vector and Delta symbol mean?
The Vector, introduced in 1986, reads as a side stripe and cross-check that suggest a track and an athlete crossing the line. The later Delta triangle stood for physical, mental, and social change, but Reebok returned to the Vector identity in 2019.
Where can I get the official Reebok logo?
Reebok publishes brand imagery and press resources through its official newsroom at news.reebok.com, where assets are provided for editorial use. For trademark and usage permissions, refer to Reebok and its rights holder rather than reusing the mark freely.
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Disclaimer
Reebok and the Reebok logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Reebok. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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