Starbucks Logo
The Starbucks emblem pairs its trademark green (#00704A) with white and a deep pine green (#1E3932) for accents, and the brand sets surrounding type in its custom sans-serif wordmark and Sodo Sans family. Since the 2011 redesign the two-tailed siren stands on her own, with no ring or words around her. For approved logo art and usage rules, see the official Starbucks logo page.
Starbucks Logo Colours
HEX, RGB and CMYK values for the Starbucks brand palette.
Starbucks Logo Font
The Starbucks wordmark is based on Custom sans-serif wordmark (the brand pairs it with its in-house Sodo Sans family). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Starbucks Logo History & Meaning
Designed in 1971 by Terry Heckler, who drew the original siren from a 16th-century Norse woodcut, the first mark wrapped a twin-tailed mermaid in brown around the words "Starbucks Coffee, Tea and Spices." The palette switched from brown to the now-signature green when Howard Schultz's Il Giornale merged with Starbucks in 1987. A 1992 redesign cropped the siren closer and tidied the figure, and the 2011 update dropped the outer ring and wordmark entirely, leaving the green siren to stand alone as the brand's emblem.
Starbucks logo: official usage guidelines
Starbucks doesn't offer a free public logo download. Here's the official word on how the Starbucks logo may be used — straight from Starbucks.
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Starbucks Logo FAQ
What font is used in the Starbucks logo?
Modern Starbucks marks use a custom sans-serif wordmark, and the company's broader identity relies on its in-house Sodo Sans typeface family. The current primary logo is the siren symbol with no lettering at all.
What are the Starbucks brand colors?
The core color is Starbucks green, roughly #00704A, balanced with white and a darker pine green near #1E3932 used for backgrounds and accents.
Who designed the Starbucks logo and when?
Terry Heckler created the original logo in 1971, basing the siren on a 16th-century Norse woodcut of a twin-tailed mermaid. The mark has since been redrawn several times, most notably in 1987, 1992, and 2011.
What does the Starbucks siren mean?
The siren, a twin-tailed mythological sea figure, was chosen to evoke seafaring and the romance of coffee arriving by ship to the company's Seattle home port. Over time she was simplified and centered until, in 2011, she became the entire logo.
Where can I get the official Starbucks logo?
Starbucks publishes its logo and trademark usage rules on its official creative site at creative.starbucks.com/logos/. The logo is a registered trademark, so review those guidelines before any use rather than copying it freely.
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Disclaimer
Starbucks and the Starbucks logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Starbucks. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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