Target Logo
The Target logo pairs Target Red (#CC0000) with white in a circular Bullseye symbol set beside a bold, Helvetica-style sans-serif wordmark. The mark started in 1962 as a three-ring design and was streamlined to today's single ring and center dot in 1968. For official logo files in red, white, and black, visit Target's corporate media library.
Target Logo Colours
HEX, RGB and CMYK values for the Target brand palette.
Target Logo Font
The Target wordmark is based on Custom Helvetica-style bold sans-serif wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Target Logo History & Meaning
Target's Bullseye debuted in 1962 when the Dayton Company opened its first discount store and chose a target as a memorable, easy-to-recognize symbol. The earliest mark used three red rings around a central dot, but it was simplified in 1968 to the single ring and center dot still used today. The accompanying wordmark sets the name in a heavy, rounded sans-serif, and in many applications the Bullseye stands alone without any text. The clean two-color design has helped the symbol become one of the most recognized retail marks in the United States.
Download the official Target logo
Skip the blurry fakes. Get Target's real, high-resolution logo straight from their official brand library — the exact files Target approves for use.
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Target Logo FAQ
What font is used in the Target logo?
The Target wordmark uses a bold, rounded Helvetica-style sans-serif. It is a custom corporate treatment rather than a typeface you can download, though it is often approximated with heavy geometric sans-serifs.
What colors are in the Target logo?
The logo uses Target Red (approximately #CC0000) and white. The red ring and center dot sit on a white field, giving the Bullseye its strong, high-contrast look.
Who designed the Target Bullseye and when?
The Bullseye was introduced in 1962 by the Dayton Company for its first Target discount store. The original three-ring symbol was simplified to a single ring and center dot in 1968.
What does the Target Bullseye mean?
The Bullseye was chosen because a target is instantly recognizable and ties directly to the store's name. Over time it was reduced to its simplest form, making it one of the most identifiable retail symbols in the U.S.
Where can I get the official Target logo?
Target provides official Bullseye logo files in red, white, and black, including transparent PNGs, through its corporate media library at corporate.target.com. That page is the authoritative source for downloads and usage.
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Disclaimer
Target and the Target logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Target. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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