Under Armour Logo
The Under Armour logo is rendered in black (#000000) using a custom condensed sans-serif wordmark paired with the interlocking UA shield symbol that founder Kevin Plank sketched himself in 1996. The mark has remained essentially unchanged since a 2005 simplification that removed the original tagline and ruled border. For approved logo use, request access through Under Armour's official brand portal at brandfolder.com/underarmour.
Under Armour Logo Colours
HEX, RGB and CMYK values for the Under Armour brand palette.
Under Armour Logo Font
The Under Armour wordmark is based on Custom condensed sans-serif (similar to Eurostile Extended Black). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Under Armour Logo History & Meaning
Under Armour's interlocking UA symbol was created by founder Kevin Plank in 1996 when he launched the company from his grandmother's basement in Washington, D.C. Plank sketched the mark himself — two overlapping U-shaped arches that together read as the letter A, forming a shield-like monogram. The original 1996 version included a wordmark with a tagline and a horizontal rule; a 2005 refresh stripped those elements, leaving only the interlocking UA and the standalone wordmark. That simplified, monochromatic mark has remained essentially unchanged ever since.
Download the official Under Armour logo
Skip the blurry fakes. Get Under Armour's real, high-resolution logo straight from their official brand library — the exact files Under Armour approves for use.
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Under Armour Logo FAQ
What font does the Under Armour logo use?
Under Armour uses a custom condensed sans-serif typeface for its wordmark — a proprietary design with tall, narrow letterforms and squared terminals. It closely resembles Eurostile Extended Black but is not publicly available.
What colour is the Under Armour logo?
The primary brand colour is black (#000000), which Under Armour has used consistently since its 2005 brand simplification. The logo most often appears black on white or white on black, with no accent colour in the core mark.
Who designed the Under Armour logo?
Founder Kevin Plank designed the interlocking UA symbol himself in 1996 — no external agency was involved. He drew the interlinked letters to convey the shield-and-armour concept at the heart of the brand.
What does the Under Armour UA symbol mean?
The interlocking U and A form a shield shape, directly referencing the brand name and its core concept of protective athletic gear. The two letters reinforce each other structurally, suggesting unity and strength.
Where can I get the official Under Armour logo?
Under Armour manages its official brand assets through a gated Brandfolder portal at brandfolder.com/underarmour. Access requires a formal request and agreement to usage guidelines — the assets are not freely available for public download.
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Disclaimer
Under Armour and the Under Armour logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Under Armour. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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