Uniqlo Logo
The Uniqlo logo pairs a vivid red (#E60012) background with white lettering in a custom sans-serif typeface created by designer Kashiwa Sato in 2006 — letterforms drawn from katakana to signal the brand's Japanese roots while reading clearly in Roman script. Sato raised the saturation from Uniqlo's earlier wine-red to match the intensity of the Japanese national flag, making the mark immediately country-identifiable on the global high street. For approved brand assets, refer to the official Uniqlo site.
Uniqlo Logo Colours
HEX, RGB and CMYK values for the Uniqlo brand palette.
Uniqlo Logo Font
The Uniqlo wordmark is based on Custom katakana-inspired sans-serif, designed by Kashiwa Sato (Samurai Inc.). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Uniqlo Logo History & Meaning
Uniqlo's current corporate identity was created in 2006 by Kashiwa Sato of Samurai Inc., who was commissioned to reposition the brand for international expansion. Sato designed a bespoke typeface whose letterforms echo katakana — the Japanese script used for foreign words — giving the all-caps Latin wordmark a distinctly Japanese character. He chose red and white specifically for their association with the Japanese flag, and intensified the hue from a previous wine-red to a bright, saturated red. The result is a red square mark that functions as both a logo and a cultural flag, unchanged in its essentials since the 2006 redesign.
Get the official Uniqlo logo
The most reliable source is Uniqlo's own website — start there for current, approved brand assets.
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Uniqlo Logo FAQ
What font does the Uniqlo logo use?
The Uniqlo wordmark uses a custom typeface designed by Kashiwa Sato of Samurai Inc. in 2006. Sato drew the letterforms with reference to katakana, the Japanese writing system used for foreign words, giving the Roman-alphabet text a subtle Japanese visual quality. There is no commercially available version of this typeface.
What colour is the Uniqlo logo?
The Uniqlo logo uses a bright red (#E60012) background with white (#FFFFFF) lettering. Kashiwa Sato deliberately raised the saturation from an earlier wine-red so the mark would closely match the red of the Japanese national flag.
Who designed the Uniqlo logo?
The current Uniqlo logo was designed by Kashiwa Sato, founder of Tokyo-based design firm Samurai Inc., in 2006. Sato was brought in to create a new corporate identity as Uniqlo began its major international expansion, and his brief was to make the brand unmistakably Japanese while globally legible.
What does the Uniqlo logo mean?
The red square enclosing the white UNIQLO wordmark is a deliberate reference to the Japanese national flag, positioning the brand as proudly Japanese on the world stage. The name itself is a contraction of 'Unique Clothing Warehouse', and the katakana-inspired letterforms reinforce that the brand is a Japanese original rather than an international import.
Where can I get the official Uniqlo logo?
Uniqlo does not maintain a public brand-asset download portal. Media and press enquiries, including requests for approved logo files, should be directed through the official Uniqlo website at uniqlo.com or through regional press contacts listed there.
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Disclaimer
Uniqlo and the Uniqlo logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Uniqlo. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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