Wayfair Logo
The Wayfair logo uses a custom sans-serif wordmark in deep purple (#7F187F) alongside a four-petal pinwheel icon that doubles as a compass rose — a visual nod to the brand's 'find your way home' positioning. Launched with the Wayfair rebrand in 2011 and last updated in 2024 by a team led by Andrew Beardsall, the mark has stayed monochromatic purple while becoming progressively more scalable. Official logo files for press and partner use are available at wayfair.com/m/brand-logos.
Wayfair Logo Colours
HEX, RGB and CMYK values for the Wayfair brand palette.
Wayfair Logo Font
The Wayfair wordmark is based on Custom bespoke sans-serif (modernised in 2024 redesign by Andrew Beardsall, Claudia de Almeida, and Tal Lemming). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Wayfair Logo History & Meaning
Wayfair launched in 2011 as a rebrand of CSN Stores, originally founded in 2002, and its visual identity has evolved through three distinct phases. The 2011 logo introduced a geometric purple-and-multi-colour hexagon mark paired with the new company name. By 2016 the icon was simplified to a four-petal pinwheel — evoking a compass rose that nods to the 'way' in the name — rendered in the brand's signature deep purple. In 2024 a team led by Andrew Beardsall refined the identity further, producing a monochromatic, more scalable pinwheel and a modernised lowercase wordmark while preserving the established purple equity.
Download the official Wayfair logo
Skip the blurry fakes. Get Wayfair's real, high-resolution logo straight from their official brand library — the exact files Wayfair approves for use.
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Wayfair Logo FAQ
What font is the Wayfair logo?
The Wayfair wordmark uses a custom bespoke sans-serif typeface developed as part of the 2024 brand evolution by designers Andrew Beardsall, Claudia de Almeida, and Tal Lemming. No off-the-shelf equivalent has been officially named.
What colour is the Wayfair logo?
The primary brand colour is a deep purple, hex #7F187F (also rendered as #7B189F in the SVG mark). The full brand palette extends to pink (#D57DEA), yellow (#F8CF1C), yellow-green (#C6D636), and green (#82D170).
Who designed the Wayfair logo?
The 2024 identity update was led by creative director Andrew Beardsall, with design by Claudia de Almeida and Tal Lemming, illustration by Julia Emiliani, and motion by Lauren Schmitt. Earlier versions of the logo were developed internally at Wayfair.
What does the Wayfair logo symbol mean?
The four-petal pinwheel icon functions simultaneously as a compass rose — referencing the concept of finding your way home — and a stylised flower, reflecting home décor and domestic life. The 2024 redesign simplified and made the mark monochromatic to improve scalability across digital surfaces.
Where can I get the official Wayfair logo?
Wayfair provides approved logo files for press and partner use at wayfair.com/m/brand-logos. That page offers official assets in formats cleared for media use; unauthorised modifications are not permitted under Wayfair's brand guidelines.
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Disclaimer
Wayfair and the Wayfair logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Wayfair. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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