Wells Fargo Logo
The Wells Fargo logo uses Wells Fargo Red (#D71E28) and Gold (#FFCD11) in a combination mark pairing a stagecoach icon with a custom serif wordmark developed by brand agency Siegel+Gale. The stagecoach traces back to the company's Gold Rush-era express delivery roots, and the 2019 brand refresh simplified it for digital use. For approved logo files, visit the Wells Fargo Newsroom media resources page.
Wells Fargo Logo Colours
HEX, RGB and CMYK values for the Wells Fargo brand palette.
Wells Fargo Logo Font
The Wells Fargo wordmark is based on Custom serif (developed with Siegel+Gale). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Wells Fargo Logo History & Meaning
Wells Fargo's visual identity began in 1852 as a text-heavy Victorian mark reflecting the era's ornate typographic conventions. The stagecoach — a symbol of the company's original express and banking service during the California Gold Rush — became a central brand element in the 1960s. Siegel+Gale was brought on as agency of record to execute a comprehensive brand refresh, which was introduced around 2019–2020 and produced a cleaner stagecoach icon, an updated red and gold palette, and a proprietary serif wordmark optimised for digital environments. The result is a combination mark that balances 170-plus years of heritage with contemporary legibility requirements.
Download the official Wells Fargo logo
Skip the blurry fakes. Get Wells Fargo's real, high-resolution logo straight from their official brand library — the exact files Wells Fargo approves for use.
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Wells Fargo Logo FAQ
What font does the Wells Fargo logo use?
The Wells Fargo wordmark uses a custom serif typeface created as part of the Siegel+Gale brand refresh. It is not a commercially available font — the letterforms were designed specifically for Wells Fargo to convey stability and clarity at digital sizes.
What colour is the Wells Fargo logo?
The primary brand colour is Wells Fargo Red (#D71E28, RGB 215/30/40), paired with a secondary Gold (#FFCD11, RGB 255/205/17). White is used as an accent in reversed treatments.
Who designed the current Wells Fargo logo?
Brand strategy and design agency Siegel+Gale served as Wells Fargo's agency of record for a major brand refresh that produced the current stagecoach symbol, updated colour palette, and custom wordmark typeface, introduced around 2019.
What does the stagecoach in the Wells Fargo logo represent?
The stagecoach references Wells Fargo's founding role as an express and banking service during the 1849 California Gold Rush, when the company transported mail, gold, and passengers across the American West. It has been a brand element since the 1960s and was simplified in 2019 for better digital performance.
Where can I get the official Wells Fargo logo?
Official logo files for authorised use are available through the Wells Fargo Newsroom media resources page at newsroom.wf.com. Access may require registering as a media contact; unauthorised commercial use is restricted by trademark.
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Disclaimer
Wells Fargo and the Wells Fargo logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Wells Fargo. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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