Wendy's Logo
The Wendy's logo uses two primary brand colours — red (#E2203D, Pantone 186 C) and blue (#199FDA, Pantone 299 C) — in a custom rounded sans-serif wordmark paired with a circular portrait of the red-haired girl mascot, a design created by San Francisco agency Tesser in 2013. The portrait famously contains the word "Mom" hidden in the collar of the girl's shirt — an unintentional detail that went viral when noticed by consumers. Official brand assets including approved photography and imagery are available through the Wendy's brand assets portal at wendys.com/brand-assets-search.
Wendy's Logo Colours
HEX, RGB and CMYK values for the Wendy's brand palette.
Wendy's Logo Font
The Wendy's wordmark is based on Custom rounded sans-serif wordmark (designed by Tesser, 2013). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Wendy's Logo History & Meaning
Dave Thomas founded Wendy's in Columbus, Ohio in 1969 and named the chain after his daughter Melinda Lou, whose childhood nickname was Wendy — her portrait has anchored every version of the logo since the start. The original emblem featured Old English lettering and a wild-west nameplate style, which evolved through five distinct redesigns as the brand modernised. In 2013, Tesser, a San Francisco branding agency, led the most significant overhaul: the wordmark shifted to a custom rounded sans-serif, the girl's portrait was enlarged and simplified to a clean circular frame, and the overall palette was tightened to red and blue. A hidden "Mom" in the collar's pattern became one of the most-discussed brand discoveries of that decade, though Wendy's has stated the detail was unintentional.
Download the official Wendy's logo
Skip the blurry fakes. Get Wendy's's real, high-resolution logo straight from their official brand library — the exact files Wendy's approves for use.
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Wendy's Logo FAQ
What font is the Wendy's logo?
The current Wendy's wordmark uses a custom rounded sans-serif typeface created specifically for the 2013 rebrand by San Francisco agency Tesser. It is not a commercially available font — the lettering was drawn to convey a warm, approachable feel while remaining highly legible across digital and physical applications.
What colour is the Wendy's logo?
The Wendy's logo uses two main brand colours: red (#E2203D, Pantone 186 C) and blue (#199FDA, Pantone 299 C), set against white. The red appears in the wordmark and girl's hair, while the blue features in the collar stripes and supporting elements.
Who designed the Wendy's logo and when was it last updated?
The current logo was designed by Tesser, a San Francisco-based branding agency, and launched in 2013. It replaced a wordmark-heavy design that had been in use since 2007, modernising the mascot portrait and introducing a new custom typeface suited to digital platforms.
What does the hidden 'Mom' in the Wendy's logo mean?
The word "Mom" appears subtly within the pattern of the collar on the girl's portrait — the ruffled collar shapes spell it out in a way that is only visible once pointed out. Wendy's has said the detail was unintentional, but the discovery spread widely online in 2013 and became part of the brand's cultural moment around the rebrand.
Where can I get the official Wendy's logo?
Approved Wendy's brand assets — including food photography and approved imagery — are available through the official brand assets portal at wendys.com/brand-assets-search. Use is subject to Wendy's brand asset usage guidelines, which require attribution and prohibit commercial or competitive use. For trademark licensing or press enquiries, contact Wendy's corporate communications directly.
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Disclaimer
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