Wish Logo
The Wish logo uses a black (#000000) custom wordmark since its 2022 rebrand, distinguished by a W with a diamond-shaped cut replacing one vertical stroke — a nod to discovery and good fortune. Founded in 2010 by ex-Google engineer Piotr Szulczewski, Wish grew into the world's most-downloaded shopping app in 2018 before being acquired by Qoo10 in 2024 for $173 million, a fraction of its $11 billion IPO valuation. For authorised logo assets, visit the official site at wish.com.
Wish Logo Colours
HEX, RGB and CMYK values for the Wish brand palette.
Wish Logo Font
The Wish wordmark is based on Custom bespoke wordmark; resembles Neutro Heavy Italic or Axiforma Black Italic but uses individually crafted glyphs. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Wish Logo History & Meaning
The Wish logo was created when Piotr Szulczewski and Danny Zhang relaunched their company as an e-commerce marketplace in 2011, adopting a sky-blue rounded wordmark that evoked clouds and movement. For over a decade the pale cyan type — the same shade used across the app and website — defined the brand's visual identity. In August 2022 Wish unveiled a thorough rebrand: the wordmark shifted to black with sharper angles, and the letter W was redesigned to include a distinctive diamond or rhombus shape in place of one of its strokes, symbolising discovery and good fortune. Following its acquisition by Qoo10 in 2024, the 2022 logotype remains the current mark.
Get the official Wish logo
The most reliable source is Wish's own website — start there for current, approved brand assets.
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Wish Logo FAQ
What font is the Wish logo?
The 2022 Wish wordmark is not set in a standard commercial typeface — it uses a set of individually drawn glyphs. Analysts have noted similarities to Neutro Heavy Italic by Durotype and Axiforma Black Italic by Kastelov, but the letterforms are custom-crafted.
What colour is the Wish logo?
After the 2022 rebrand, the primary Wish wordmark is black (#000000). The pre-2022 logo used a distinctive sky-blue, with the core brand colour cited as #2FB7EC.
Who designed the Wish logo and when was it redesigned?
The original Wish wordmark was introduced around 2011 when the platform launched. In August 2022 ContextLogic (Wish's parent company) unveiled a complete rebrand — new logo, app icon, color palette, and typography — as the first phase of a broader product overhaul.
What does the diamond shape in the Wish W mean?
The diamond (or rhombus) replacing one of the vertical strokes in the W is intended to suggest a four-pointed star, a symbol of discovery, light, and good fortune — reflecting Wish's positioning as a fun, discovery-driven bargain marketplace.
Where can I get the official Wish logo?
Wish does not operate a public brand-asset portal. For authorised logo use, visit the official Wish website at wish.com or contact the brand's press team at press@wish.com.
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Disclaimer
Wish and the Wish logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Wish. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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