Jeep Logo
The Jeep logo is an all-black (#000000) flat-sided sans-serif wordmark, shown on white (#FFFFFF) where contrast is needed, set in the brand's Avenir-led type system. The lettering descends from the World War II Willys vehicles, and Jeep's recent refresh dropped its long-standing forest green in favour of the simpler black mark. For approved logo files, head to the official Stellantis media library.
Jeep Logo Colours
HEX, RGB and CMYK values for the Jeep brand palette.
Jeep Logo Font
The Jeep wordmark is based on A custom flat-sided sans-serif wordmark; the brand's current type system pairs it with Avenir. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Jeep Logo History & Meaning
The Jeep name traces back to the World War II Willys military vehicle, and the wordmark has carried the same simple block-letter character for decades. For years the logo appeared in a deep forest green, but Jeep's recent brand refresh standardised on an all-black mark, with white and a cool grey tint as the approved alternatives. The five-letter wordmark is often paired with the brand's other recognisable marks, the seven-slot grille and the Jeep star.
Download the official Jeep logo
Skip the blurry fakes. Get Jeep's real, high-resolution logo straight from their official brand library — the exact files Jeep approves for use.
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Jeep Logo FAQ
What font is the Jeep logo?
The Jeep wordmark is a custom flat-sided sans-serif rather than a stock typeface. The brand's wider identity system uses Avenir as its primary typeface, with Helvetica Neue reserved for legal text.
What colour is the Jeep logo?
The current Jeep brand mark is all black (#000000), with white (#FFFFFF) and a cool grey tint approved as secondary versions. The older forest-green and metallic treatments have been retired under the latest guidelines.
Who designed the Jeep logo?
The wordmark has no single credited designer; it evolved from the lettering used on the original Willys military vehicles of the 1940s. It has been refined in-house over the years rather than redrawn by an outside studio.
How has the Jeep logo changed over time?
The block-letter wordmark itself has stayed remarkably consistent, but its colour and pairings have shifted. The most notable recent change is the move from green to an all-black mark in Jeep's updated brand guidelines.
Where can I get the official Jeep logo?
Official Jeep logo files are published through the Stellantis media library, which offers brand images for download. Note that this resource is intended for journalists, media partners and authorised users.
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Disclaimer
Jeep and the Jeep logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Jeep. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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