Kia Logo
The current Kia logo is a custom signature-style wordmark, usually rendered in near-black (#05141F) with white for reverse use, while the older oval badge it replaced was Kia red (#BB162B). Launched in January 2021, the three letters are joined into one unbroken stroke to mark Kia's move toward electric vehicles, and the design proved so abstract that millions of people searched the web for "KN" instead of "KIA". For approved files and usage rules, head to Kia's official newsroom logo library linked below.
Kia Logo Colours
HEX, RGB and CMYK values for the Kia brand palette.
Kia Logo Font
The Kia wordmark is based on A bespoke, fully connected custom wordmark drawn for the 2021 rebrand, not a standard retail typeface.. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Kia Logo History & Meaning
Kia retired its long-running red oval badge in January 2021, replacing it with a single hand-drawn signature in which the K, I and A flow together as one continuous stroke. The new mark was created in-house with the design consultancy responsible for the rebrand to signal Kia's shift toward electric vehicles and a more premium, design-led identity. The connected lettering is meant to read like a confident signature and to look distinctive enough that it briefly became an internet talking point, with many people misreading it as "KN".
Download the official Kia logo
Skip the blurry fakes. Get Kia's real, high-resolution logo straight from their official brand library — the exact files Kia approves for use.
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Kia Logo FAQ
What font is the Kia logo?
It isn't a typeface you can buy. The 2021 logo is a custom-drawn wordmark in which the three letters are joined into one continuous, signature-style stroke, designed specifically for the brand.
What colour is the Kia logo?
The current signature logo is most often shown in near-black (#05141F) or plain black, with white for reverse use. Kia's heritage badge used a signature red, roughly #BB162B.
Who designed the Kia logo?
The signature mark was developed in-house by Kia's design team as part of the company's 2021 global rebrand, working with external brand consultants. It replaced the red oval logo Kia had used since the 1990s.
Why did Kia change its logo and what does it mean?
The 2021 change marked Kia's pivot from "Kia Motors" to a broader mobility and electric-vehicle brand. The connected letterforms are designed to feel like a personal signature, reflecting the slogan "Movement that inspires" and a more modern, premium positioning.
Where can I get the official Kia logo?
Official Kia logo files are available through the Kia America Newsroom logos library, which offers approved corporate and model logos for editorial download. Always follow Kia's usage terms, since the logo is a registered trademark.
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Disclaimer
Kia and the Kia logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Kia. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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