Porsche Logo
The Porsche wordmark is set in plain black (#000000) on white, drawn as a bespoke upright lettering style, while the famous crest carries Porsche red (#D5001C) and gold heraldic detailing (#C8A45D). The mark and crest date to the early 1950s and reference the city of Stuttgart and the Wurttemberg region. For the current logo files and usage terms, see the official Porsche Newsroom downloads.
Porsche Logo Colours
HEX, RGB and CMYK values for the Porsche brand palette.
Porsche Logo Font
The Porsche wordmark is based on Custom Porsche wordmark, an upright slab-style serif lettering. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Porsche Logo History & Meaning
The Porsche name traces back to engineer Ferdinand Porsche, whose sports-car company was founded in Stuttgart in 1931. The block-letter PORSCHE wordmark and the heraldic crest combining the Stuttgart horse with the colours and antlers of the former Free People's State of Wurttemberg were introduced in the early 1950s under Ferry Porsche. The wordmark has stayed remarkably consistent for decades, with only subtle refinements to spacing and weight, signalling continuity rather than reinvention. In 2023 the company modernised the crest with finer detailing while keeping the same overall structure.
Download the official Porsche logo
Skip the blurry fakes. Get Porsche's real, high-resolution logo straight from their official brand library — the exact files Porsche approves for use.
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Porsche Logo FAQ
What font is the Porsche logo?
It is not a standard typeface. The PORSCHE wordmark uses custom-drawn, upright capital lettering with subtle slab-style detailing that the company has refined in-house over the decades rather than a font you can license.
What colours are used in the Porsche logo?
The wordmark itself is plain black on white. The accompanying crest is built around Porsche red (#D5001C), gold heraldic elements (#C8A45D), and black, echoing the arms of Stuttgart and the former state of Wurttemberg.
Who designed the Porsche logo?
The crest was conceived under Ferry Porsche in the early 1950s, with the heraldic design commonly credited to engineer Franz Xaver Reimspiess, who also helped shape early Porsche and Volkswagen emblems.
What does the Porsche logo mean?
The crest combines the rearing black horse of Stuttgart, the city where Porsche was founded, with the red-and-black stripes and antlers of the historic Wurttemberg coat of arms, tying the brand to its German home region.
Where can I get the official Porsche logo?
Porsche provides official logo and media assets through its Newsroom downloads area at newsroom.porsche.com, where journalists and partners can access branded materials under Porsche's stated usage terms.
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Disclaimer
Porsche and the Porsche logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Porsche. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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