Toyota Logo
The Toyota logo centres on Toyota red (#EB0A1E) with black and white, set in a custom geometric sans-serif wordmark rather than an off-the-shelf typeface. The familiar three-ellipse emblem debuted in 1989 for the company's 50th anniversary, with its two inner ovals forming a stylised letter T. For genuine logo files, see the official Toyota USA Newsroom at pressroom.toyota.com/album/logos/, where high-resolution downloads are offered for editorial use.
Toyota Logo Colours
HEX, RGB and CMYK values for the Toyota brand palette.
Toyota Logo Font
The Toyota wordmark is based on Custom geometric sans-serif wordmark (related to the proprietary Toyota Type family). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Toyota Logo History & Meaning
Toyota traces back to 1937, when Kiichiro Toyoda spun the car business out of his father's loom works and adopted the name Toyota for its cleaner sound and simpler eight-stroke Japanese spelling. The three-ellipse emblem most people recognise today was introduced in 1989 to mark the company's 50th anniversary: two perpendicular inner ovals form a stylised T while the surrounding ellipse represents the world embracing the brand. The overlapping ovals were also said to symbolise the relationship between the customer and the company, and the empty background to suggest Toyota's room for future advancement. The horizontal red wordmark has long accompanied the emblem in marketing and dealership signage.
Download the official Toyota logo
Skip the blurry fakes. Get Toyota's real, high-resolution logo straight from their official brand library — the exact files Toyota approves for use.
Categories
Tags
Toyota Logo FAQ
What font is the Toyota logo?
The Toyota wordmark uses a custom geometric sans-serif lettering rather than a standard retail typeface. The brand's wider identity system is built on a proprietary family known as Toyota Type, so the logotype is not available as a downloadable font.
What colors are in the Toyota logo?
The defining colour is Toyota red, approximately #EB0A1E, used for the emblem and wordmark. It is paired with black (#000000) and white (#FFFFFF) depending on the background and application.
Who designed the Toyota logo and when?
The current three-ellipse emblem was developed in-house and launched in 1989 for Toyota's 50th anniversary. The Toyota name itself dates to 1937, when founder Kiichiro Toyoda renamed the company from Toyoda.
What do the three ovals in the Toyota logo mean?
The two overlapping inner ovals form a stylised letter T and are said to represent the heart of the customer and the heart of the product. The outer ellipse stands for the world that surrounds Toyota, and the open space behind it suggests the company's limitless potential to grow.
Where can I get the official Toyota logo?
Toyota provides logo files through the Toyota USA Newsroom at pressroom.toyota.com/album/logos/, where high-resolution and web-resolution versions can be downloaded. Note that these assets are offered for editorial use only, and Toyota prohibits using them for advertising, marketing, or other commercial purposes.
Related Logos
Disclaimer
Toyota and the Toyota logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Toyota. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
Report / Request Removal →