Volkswagen Logo
The Volkswagen logo uses deep navy (#001E50) and white, set in VW Head — a custom sans-serif commissioned from HvD Fonts in 2015 — and traces its lineage to a 1937 design by engineer Franz Xaver Reimspiess, who won 50 Deutschmarks for the concept. The badge underwent its most significant transformation in 2019, going fully flat and two-dimensional to suit digital screens and electric vehicles. Official brand imagery for media and press use is available at the Volkswagen Newsroom.
Volkswagen Logo Colours
HEX, RGB and CMYK values for the Volkswagen brand palette.
Volkswagen Logo Font
The Volkswagen wordmark is based on VW Head (custom typeface by HvD Fonts, 2015). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Volkswagen Logo History & Meaning
The Volkswagen logo was created in 1937 by Franz Xaver Reimspiess, a Porsche engineer who won an internal company competition and received a 50 Deutschmark prize for the design. The original mark placed a 'V' over a 'W' — the initials of "Volks" (people) and "Wagen" (car) — inside a toothed cogwheel ring borrowed from the German Labour Front emblem of the time. Post-war revisions stripped away the nationalist iconography, leaving the clean lettermark circle that persisted through decades of incremental refinements. In September 2019, Volkswagen overhauled the emblem for the electric age: the badge became flat and two-dimensional, the lines were thinned, and the colour scheme shifted to a lighter, more digital-friendly palette anchored by deep navy blue (#001E50) and white.
Download the official Volkswagen logo
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Volkswagen Logo FAQ
What font does the Volkswagen logo use?
The Volkswagen wordmark uses VW Head, a custom sans-serif typeface developed by HvD Fonts (Hannes von Döhren and Livius Dietzel) in 2015 and rolled out globally with the 2019 brand redesign. A companion face, VW Text, is used for smaller body-copy applications.
What colour is the Volkswagen logo?
The primary Volkswagen brand colour is deep navy blue, hex #001E50 (Pantone PMS 2766 C). The lettermark itself appears in white against this navy background in the standard version, with an all-white variant used on dark or coloured backgrounds.
Who designed the Volkswagen logo?
Franz Xaver Reimspiess, an engineer at Porsche, designed the original VW emblem in 1937 as the winner of an internal competition. He was awarded 50 Deutschmarks for the design, which placed the letters V and W inside a circular ring.
What does the Volkswagen logo mean?
The 'V' and 'W' stand for 'Volkswagen' — German for 'people's car' ('Volk' meaning people, 'Wagen' meaning car). The circular enclosure has evolved from a cogwheel referencing the brand's 1930s labour-movement origins into today's clean, minimalist ring suited to digital and electric-vehicle branding.
Where can I get the official Volkswagen logo?
The Volkswagen Newsroom (volkswagen-newsroom.com/en/images) is Volkswagen's official media library, offering images and graphics free of charge for editorial use. For commercial licensing or corporate design files, contact Volkswagen AG directly through their official site at volkswagen.com.
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Disclaimer
Volkswagen and the Volkswagen logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Volkswagen. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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